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December 17, 2023

What is Headless Loyalty?

Headless loyalty enables brands to build completely personalized member experiences that help drive repeat business.

December 17, 2023

The Psychological Aspects of Loyalty Programs

Loyalty programs are about changing a routine, integrating the right reinforcer so that when executed properly, can grant the needed associations to secure desired results.

December 17, 2023

The Value of Gift Cards

Have you ever shared your love for something with your friends in the form of a gift card? It is a very personal form of gift giving, and it creates a very positive atmosphere for all those involved. So, what is the value of gift giving, and how does it exceed the price point it is sold for?

December 17, 2023

The North Face: Loyalty Program Teardown

The North Face's beloved VIPeaks Program had been recently replaced with a whole new loyalty program called XPLR Pass. Let's explore how this new program works and it's benefits.

December 17, 2023

The Psychology of Free Delivery

We have all been in a situation where we have seen a product that we absolutely loved, but when we get to the checkout, we are put off by the delivery fee. In most cases, we find ourselves opting out of buying this product all together; however, if we see free delivery, we jump on the offer and buy it. The logic behind this is made clear by psychology, so what's the secret behind this phenomenon?

December 17, 2023

The 10 Loyalty Programs Types

Different types of consumers respond differently depending on the incentives and the process of certain loyalty programs. One loyalty program might pique the interest of a specific demographic, while another doesn’t do as well or is disregarded completely, it's important to choose the right one!

December 17, 2023

The Power of the Customer List

Information is now a valuable currency. Having the right information can open a world of opportunities and business, and help you reach and target customers more efficiently and effectively. So, what exactly makes customer lists so powerful?

December 17, 2023

The Power of Customization

Customization is a very powerful trend in e-commerce. With the overwhelming number of options available to customers and the desire to find the perfect product, customers are looking for customized products more than ever and for a multitude of reasons. So, what is it that makes customization so powerful?

December 17, 2023

Importance of Fast Response and Delivery

With the emergence of technology and the large number of companies offering a variety of options to customers, speed has become very critical. This is true for response time and delivery time. So why should you meet these expectations, and how?

December 17, 2023

The Advantages of Increasing Your Business Hours

In recent history and with the emergence of e-commerce, customers now expect businesses to be accessible around the clock. In this blog, we will discuss the benefits associated with increasing your business's hours and their impact on your performance.

December 17, 2023

The Cost of Missed Calls

As a business, are you aware of what missing calls from customers actually cost? In this blog, we dive into the costs of missed calls on your business as a whole.

December 17, 2023

Sweetgreen Loyalty Program Teardown

Sustainably farmed, aesthetically pleasing, celebrity vouched, with menu-puns for days, let's look into Sweetgreen’s original tier loyalty program’s replacement. With the young adult generation in mind, they aim for a more engaging way to earn.

December 17, 2023

Sephora Teardown: Beauty Insider

Beauty Insider is well-liked by Sephora customers thanks to the effective use of tiers, rewards that are consistent with the brand, and tailored product recommendations.

December 17, 2023

Starbucks Teardown: Starbucks Rewards

Starbucks' loyalty program, Starbucks Rewards, is a great example of how successful loyalty programs get customers hooked. The program has many benefits: it's easy to use, easy to understand and offers perks that bring real value to people's lives.

December 17, 2023

Panera Bread Teardown: MyPanera

MyPanera is a fabulous example of adapting to circumstance and coming out stronger than before. Panera Bread's Loyalty program is a great example of thinking outside the box, and what might initially seem like a loss, actually can be a greater win than intended.

December 17, 2023

Marriott Bonvoy Loyalty Program Teardown

The Marriott Bonvoy loyalty program is a variety-packed, experience driven loyalty program that caters to levels of different types of vacationers, business travelers, or people with some time on their hands. It’s a deep yet rewarding program that’s been rightfully crowned, and that could and should be used by whoever comes across it

December 17, 2023

How to Design and Promote Referral Programs for Best Results

Referral programs are a great way to leverage word of mouth and encourage your current customers to bring new customers straight to your door. Implementing and promoting a referral program is not an easy task, and so, in this article we will cover the steps you can take to design and promote a referral program for the best results!

December 17, 2023

How to Convert Guest Checkout Customers to Registered Customers

Providing your customers with a guest checkout option is very important. However, it is also important to turn them into registered customers in order to be able to retain them and turn them into loyal customers. So, how can you successfully convert those who use the guest checkout to registered customers?

December 17, 2023

Fast Food Loyalty Programs: 3 Successful Examples

We explore Chick-Fil-A, McDonalds, and Chipotle who have some of the most well-known loyalty programs in the U.S. How do they work, and just how successful are they?

December 17, 2023

Digital Loyalty Programs: An Effective Tool for Customer Retention

The importance of customer retention and driving loyalty in your business.

December 17, 2023

Chipotle's Loyalty Program and Online Ordering System

In this article, we’ll take a look at how Chipotle has grown its online ordering system and loyalty program. We’ll also explore the company’s marketing strategy and how it has used technology to drive growth.

December 17, 2023

All You Need to Know: Tiered Loyalty Programs

We've all encountered labels like "Elite Member" when visiting hotels, airlines, or retail businesses - but what do those tiers actually mean, and why should businesses look to create a tiered loyalty program?

December 17, 2023

Andy's Loyalty Program Teardown: The Yum Squad

Founded in 1986 Andy's Frozen Custard is planning to stay, with their fun and simple Yum-Squad loyalty program, they’re sure to expand their sweet legacy!

December 17, 2023

8 Benefits of Loyalty Programs for Businesses

You may be wondering why businesses would be interested in offering loyalty programs. After all, there are costs associated with running a program and the business has to give something to get something. It’s natural to ask, well, what's in it for us?

December 17, 2023

Advantages of Offering a Digital Wallet

Customers now with the ride of technology and the convenience it offers carry cash on them less and less. They appreciate any features that make their shopping transactions smoother and easier. One of such features is offering a digital wallet, so what are its benefits to you as a business?